GWS consumer research — teleworking during the pandemic
The shift to expanded telework during the pandemic is revealing new app winners and losers. In addition, demographics have a surprising impact on consumers’ communications behavior.
GWS conducted consumer research that resulted in a thorough examination of U.S. consumer communication habits, including behavioral shifts during COVID-19, consumer satisfaction with their wireless carriers and mobile devices, and variances based on demographics such as location (urban, suburban, and rural) and age group. The data showed a dynamic story of the products and technologies that Americans are turning to during the pandemic, as well as rapidly evolving priorities and preferences shaped by more time living, working and communicating from home.
Click the following link to see the key takeaways from GWS’s survey of 5,000 U.S. smartphone users: Teleworking during the pandemic